Through The Fly's Eyes: Crocs

from Eric Buscemi of Theflyonthewall.com

Crocs Trying to Take Bite Out of Apparel Market

Just in case the increasing trend (which I am very tempted to refer to as a fad, but will not, for fear of getting too many negative comments) of people wearing plastic clogs known as Crocs (CROX) wasn't enough, Crocs has now announced that it will expand into a full clothing line.

Consumers will soon be able to buy Crocs branded tops and bottoms for men, women and the kids. But here is the real announcement -- these won't only be regular cotton t-shirts and mesh athletic shorts, like Nike's (NKE) apparel, they will be made from the same Croslite plastic formula as the shoes. Furthermore, the clothing line will come in all the same outrageous colors as the shoes!

Crocs stock rose yesterday on this announcement, but the real tell will be how the stock reacts after the consumers try out this plastic clothing when it launches in October.